Supporting Local Cattle Ranches

10% of all profits are donated to cattle ranches in Utah and surrounding states.

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Welcome to Aurochs Apparel

A brand that understands the pulse of hardworking individuals who forge strength through sweat and dedication. At Aurochs, we pride ourselves on creating gym apparel that speaks to the blue-collar ethos – where resilience, determination, and the tangible results of one's labor reign supreme.

Our Apparel...

Is more than just fabric; it's a tribute to the grit and grind of those who put in the work day in and day out. From rugged construction to functional design, every stitch in our garments tells a story of resilience and tenacity.

Join the Aurochs Community...

And proudly wear the symbol of hard-earned strength – because every lift, every drop of sweat, and every stride counts. Your journey is our inspiration, and with Aurochs Apparel, you wear the badge of unwavering dedication.

What is an Aurochs?

The wild ancestor of modern day cattle. The Aurochs, an awe-inspiring giant of the ancient plains, embodied the epitome of strength, and resilience, with a spirit that couldn't be broke. Standing 6' tall at its shoulders, with its massive frame, and distinctive curved horns, the aurochs commanded respect as a symbol of primal power.

The untamed spirit of the aurochs mirrors the unyielding will of the hardworking man, facing challenges and pushing boundaries with sheer strength, determination, with a "no-bullshit" attitude.